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New York Giants NFL $3B 10.
Los Angeles Dodgers MLB $3B 14.
• Milwaukee Bucks Photo illustration of Giannis Antetokounmpo Only one man an save them.
• 12% have purchased sports-themed video games, spending about $8 billion.

Neymar $95 million $79 million $25 million Soccer 5.
New York Yankees MLB $5B 3.
Federer’s marketing deals also include Mercedes-Benz, Proctor & Gamble’s Gillette, Rolex, Nike, Lindt and Credit Suisse.
New York Giants NFL $3B 10.
It’s Christmas meets basketball, The NBA on ESPN.
Houston Texans NFL $3B 20.

But MLB did design your own jerseys terrific job of promoting it, driving it and making it intuitive for fans.
4 • Super Bowl LIX TBD Feb.
For March Madness, when a game goes into overtime, B-Dubs will immediately air a spot called Overtime Time, which encourages fans to enjoy the five extra minutes of free basketball and not question who or what might have caused it, according to B-Dubs.
TP: Sports is a major part of the leisure time of a lot of people and in that respect sports marketing is still a strong tool.

The Cowboys were 9 last season and failed to make the playoffs and are 2 through four games this season, but have generated national attention and TV coverage via the opening of their $1 billion Cowboys Stadium.
Boston Celtics NBA $3B 20.
4 • Super Bowl LIX TBD Feb.
Boston Red Sox MLB $3B 17.

The 36-year-old entered Sunday with a five-stroke cushion and extended that gap to double-digits with a final-round 63.
In the spot with JR Smith, Santa wants to give Smith a new name.
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New York Giants NFL $3B 10.

Chicago Cubs MLB $3B 17.
Ross was named second-team All-NFL in 1966 and was a member of the Custom Authentic Football Jersey Browns NFL Championship team.
The Heat, although still Top Five, dropped a spot from last year, corresponding with James’ departure from Miami to Cleveland.

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